Importance of Hiring a Professional Social Media Manager

 

Whether you’re posting for someone you like, or a potential customer, getting people’s attention in social media is very challenging. Even if an individual were to be browsing in social media 24/7, I still would bet that he/she won’t be able to know the story of everyone else, given all the shenanigans that happen in the world.

However, being the dedicated entrepreneur that you are, that wouldn’t cut it. You want to keep your business’ flow continuous; amidst the difficulty that arises from the use of social media. You then keep posting and posting, day and night. You included all sorts of promotion into the products/services that you offer, but still, it was futile. You didn’t want to resort to traditional marketing since you believe that it would detriment the success rate; leaving you with no other options, no other hope.

How to Optimize Social Media Exposure for Business

 

A study conducted by Emarsys in 2019 has shown that over 3.5 billion people are using social media. It’s obvious that this number will proceed to increase over time given the fact that more and more people continue to immerse in it. This just shows how relevant social media is, and how exposed people are to it.

 

If you’re an entrepreneur, you’ve probably invested some time searching through the web, reading a bunch of articles about social media and its marketing potential. After all, if you’re looking to recruit more customers to be able to let your business grow, you’re most likely aware that social media is a great place to start.

 

However, with all these information considered, you’re still unsure on how to start. “There’s a lot of fish in the social media ocean. Yeah, I got it. But I don’t know how to make a good bait to reel in some customers.” That’s something you’re probably wondering how to overcome as you’re very susceptible to being overshadowed by other entrepreneurs. I could respect that, but you miss all the shots you don’t take; so, keep shooting until you hit the shot. Before you shoot though, try to follow some of these tips to gain a bit more accuracy:

 

Avail to your customers’ needs

The needs of every consumer are pretty dynamic. An individual won’t just buy one product for the rest of his/her life; just like you can’t live with water or food alone.

Take that opportunity to create a product that will satisfy the consumer’s needs. You can try to look into what people are frequently searching for in online, in this case, social media. Do note though that obviously, you can’t whoop up a random product every now and then, so try and come up with a product that’s in-line with what the consumer is seeking, and what your business is capable of offering. That will most definitely increase the odds of being able to sell your product or service.

 

Give your online page some spice every now and then

Talking about this topic can go very long, but the main idea is to not be boring. Whether you’d be designing your business’ home page or designing a post you’ll be releasing soon, you’d better not finish it half-hearted. Don’t try to use plain and overused background, templates, or what not. Try to keep it dynamically aesthetic. This way, consumers will always be more enlightened to read or check the post you’ve made. Aside from giving out promotions, doing this is also a good technique to grab more and more people to inquire for your products/services.

 

Consider also adding videos and pictures in your post. According to Neil Patel’s research, making a video for your product can increase its sales by 144%. In the same way, pictures can also grab much-wanted attention from customers. With the help of those tools, you can shorten the text content to a decent amount that’s enough to keep the consumers reading.

 

Determine the best social media platform to use as well as the schedule of posting

Choosing the right social media platform isn’t that hard, as you can use any of the popular ones such as Facebook, Twitter, and Instagram; but some researchers say that Facebook and Instagram are the most ideal.

Schedule for when to post, on the other hand, might be harder to determine as it varies towards your target market; so, try and research. Practically however, it’s advisable to post during your customers’ breaks.

How to Increase Business Sales through Social Media

 

Facebook, Instagram, Twitter, and a lot more – Social media platforms surely have accommodated entrepreneurs to promote their own businesses. From casually watching video clips from social media platforms, now comes the addition of unskippable advertisements that promote products you’ll never be interested in any way; the business game has changed. Just a bit more, and who knows, in the future, you might get an ad every time you send a message to someone.

 

All jokes aside, social media is a pretty important place to consider if you’re trying to recruit customers for your business. According to GlobalWebIndex, the average person spends 3 hours on social networks and messaging. This is a very decent timeframe to entice your target market as more people are exposed to social media marketing. Comparing this to going all the effort to design a flyer or a brochure that you’d hand out to people, unwary of whether they would actually take time to read and digest the content, connecting with people through social media might considerably be much easier and faster; not to mention, might actually be more effective.

 

That said, why don’t you try it yourself? Your business may grow to your likings!

“But wait, you haven’t even told me how to actually increase business sales through social media!” You’re right; so without further ado, here are some ways to increase business sales through social media:

 

Start with your family and friends

According to HubSpot, 81% of consumers trust what their family or friend has recommended to them. Trust is an important aspect to have in your business relationship with your customers. Fortunately, you already have that with your peers or family, which translates to one less problem. They will also serve as a great primary source for your product or service’s feedback. If all goes well, they might suggest it to other sets of peers as well, keeping the market growing.

 

Don’t try to cheat or abuse them for the purpose of illegal profit though! You wouldn’t want to destroy your relationship just because of your business, would you?

 

Be active

You can’t just leave your product/service promotion with a single post or two. With the millions of entrepreneurs lurking in social media platforms, there is no doubt that your business will be overshadowed.

 

Learn to connect with potential customers. Give a reply to their inquiry or take note of their feedback. Keeping rapport with the consumers will help you build a good business relationship with them. This serves as a great advantage as loyal customers earn you more profit than those of new ones.

 

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Yes, it is kind of ironical that I included this in the list as I just had a mini-rant prior. However, with the growing population of new entrepreneurs, the competition toughens. You really have to get in the thoughts of people even if it means mildly interrupting their activity. Inquirers don’t always come by the door so you should be the one to take action by reaching out to them. Who knows, they may actually be finding something similar to the product/service you are offering.

 

 There are definitely, a lot more to talk about in increasing sales through social media, but those are a few. Hopefully, this article has shown you the power and importance of social media for marketing and business. Best of luck to your journey of being an entrepreneur!