A study conducted by Emarsys in 2019 has
shown that over 3.5 billion people are using social media. It’s obvious that
this number will proceed to increase over time given the fact that more and
more people continue to immerse in it. This just shows how relevant social
media is, and how exposed people are to it.
If you’re an entrepreneur, you’ve
probably invested some time searching through the web, reading a bunch of
articles about social media and its marketing potential. After all, if you’re
looking to recruit more customers to be able to let your business grow, you’re
most likely aware that social media is a great place to start.
However, with all these information considered,
you’re still unsure on how to start. “There’s a lot of fish in the social media
ocean. Yeah, I got it. But I don’t know how to make a good bait to reel in some
customers.” That’s something you’re probably wondering how to overcome as
you’re very susceptible to being overshadowed by other entrepreneurs. I could
respect that, but you miss all the shots you don’t take; so, keep shooting
until you hit the shot. Before you shoot though, try to follow some of these
tips to gain a bit more accuracy:
Avail
to your customers’ needs
The needs of every consumer are pretty
dynamic. An individual won’t just buy one product for the rest of his/her life;
just like you can’t live with water or food alone.
Take that opportunity to create a
product that will satisfy the consumer’s needs. You can try to look into what
people are frequently searching for in online, in this case, social media. Do
note though that obviously, you can’t whoop up a random product every now and
then, so try and come up with a product that’s in-line with what the consumer
is seeking, and what your business is capable of offering. That will most
definitely increase the odds of being able to sell your product or service.
Give
your online page some spice every now and then
Talking about this topic can go very
long, but the main idea is to not be boring. Whether you’d be designing your
business’ home page or designing a post you’ll be releasing soon, you’d better
not finish it half-hearted. Don’t try to use plain and overused background,
templates, or what not. Try to keep it dynamically aesthetic. This way,
consumers will always be more enlightened to read or check the post you’ve
made. Aside from giving out promotions, doing this is also a good technique to
grab more and more people to inquire for your products/services.
Consider also adding videos and pictures
in your post. According to Neil Patel’s research, making a video for your
product can increase its sales by 144%. In the same way, pictures can also grab
much-wanted attention from customers. With the help of those tools, you can
shorten the text content to a decent amount that’s enough to keep the consumers
reading.
Determine
the best social media platform to use as well as the schedule of posting
Choosing the right social media platform
isn’t that hard, as you can use any of the popular ones such as Facebook, Twitter, and Instagram; but some researchers say that
Facebook and Instagram are the most ideal.
Schedule for when to post, on the other
hand, might be harder to determine as it varies towards your target market; so,
try and research. Practically however, it’s advisable to post during your
customers’ breaks.
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