How to Increase Business Sales through Social Media

 

Facebook, Instagram, Twitter, and a lot more – Social media platforms surely have accommodated entrepreneurs to promote their own businesses. From casually watching video clips from social media platforms, now comes the addition of unskippable advertisements that promote products you’ll never be interested in any way; the business game has changed. Just a bit more, and who knows, in the future, you might get an ad every time you send a message to someone.

 

All jokes aside, social media is a pretty important place to consider if you’re trying to recruit customers for your business. According to GlobalWebIndex, the average person spends 3 hours on social networks and messaging. This is a very decent timeframe to entice your target market as more people are exposed to social media marketing. Comparing this to going all the effort to design a flyer or a brochure that you’d hand out to people, unwary of whether they would actually take time to read and digest the content, connecting with people through social media might considerably be much easier and faster; not to mention, might actually be more effective.

 

That said, why don’t you try it yourself? Your business may grow to your likings!

“But wait, you haven’t even told me how to actually increase business sales through social media!” You’re right; so without further ado, here are some ways to increase business sales through social media:

 

Start with your family and friends

According to HubSpot, 81% of consumers trust what their family or friend has recommended to them. Trust is an important aspect to have in your business relationship with your customers. Fortunately, you already have that with your peers or family, which translates to one less problem. They will also serve as a great primary source for your product or service’s feedback. If all goes well, they might suggest it to other sets of peers as well, keeping the market growing.

 

Don’t try to cheat or abuse them for the purpose of illegal profit though! You wouldn’t want to destroy your relationship just because of your business, would you?

 

Be active

You can’t just leave your product/service promotion with a single post or two. With the millions of entrepreneurs lurking in social media platforms, there is no doubt that your business will be overshadowed.

 

Learn to connect with potential customers. Give a reply to their inquiry or take note of their feedback. Keeping rapport with the consumers will help you build a good business relationship with them. This serves as a great advantage as loyal customers earn you more profit than those of new ones.

 

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Yes, it is kind of ironical that I included this in the list as I just had a mini-rant prior. However, with the growing population of new entrepreneurs, the competition toughens. You really have to get in the thoughts of people even if it means mildly interrupting their activity. Inquirers don’t always come by the door so you should be the one to take action by reaching out to them. Who knows, they may actually be finding something similar to the product/service you are offering.

 

 There are definitely, a lot more to talk about in increasing sales through social media, but those are a few. Hopefully, this article has shown you the power and importance of social media for marketing and business. Best of luck to your journey of being an entrepreneur!