Increasing Sales through Online Marketing

 

"Add to cart" - Isn't it a bit weird that we initially associate that phrase with online shopping rather than actual physical shopping?

It's simply because it's that famous. More and more consumers continue to switch over to online shopping; given the benefit of being able to chill in the comfort of their own homes.

Times have changed as new generations pick up on this new style of being a consumer. According to KPMG, this statement proves to be right as they have concluded statistically that "Generation X shops online more than baby boomers and Millenials". Diving into the bigger picture, Statista has found that a whopping 1.66 billion people shop online each year. This number may even continue to grow, leaving online marketeers an even better chance of gathering the target market they need.

Starting to get a bit interested to apply it in your business? That's great! It's not yet too late to join in the fun.

 

How do I expand my market?

Big sales equal big market. If you want your business to grow, the number of customers you tender must also be in line with the growth. This gives you more reason to keep enticing your target market, through online marketing.

This is where the importance of website marketing and social media takes place. When talking about online marketing, it's hard not to bump on these two as they are considerably known as the common tools in this strategy.

Surely, you are also familiar with website marketing and social media marketing, no? Remember when one of your friends posted in Facebook that he/she is currently selling a product he/she manufactured not long ago? Aside from which, do you also remember checking the website of a particular business company that you were quite interested in ordering a product for; whether it was recommended by a friend or you just happened to come across one of their ads online? Instances like these are just some examples of business marketers utilizing online marketing for the benefit of their growth.

Just like them, you can also practice this in improving your own business. Let’s take social media for example; Facebook, specifically. Take a pen and a paper and try to conceptualize what you would want to advertise in your business. Try to consider highlighting strong points that your product or service has; as those would work as key to confirming sale. If you already have a clear idea of what you would want to relay, then you can proceed to make the post. 

Once you’ve released the post, you can also consider making a Facebook page about your business for even greater promotion. If you’re dedicated enough, you can even make your own professional website. This will provide vital information for your target market which would comprise of your potential customers. It’s important to indicate details of your business, as well as you, the business manager, in order to keep your customers mindful and connected. 

Rapport with your customers is a very essential aspect in business as building a good relationship with them will mean great in the long run. Studies have shown that recruiting new customers costs five times much more as compared to retaining current customers; so do take note. It is then highly advisable to communicate with your customers through the contact details that you have provided prior, to sort out feedback and improve your business.

 

With those all said and done, voilà! You’re one step closer to the large business you aim to have.

 

 

Top 5 Reasons Why You Should Consider Website Marketing for Your Business

 

Here you are, stepping onto the world of Business – fairly taxing, but rewarding if successful.

 

You’ve designed the perfect, aesthetic logo, came up with a very catchy company name and even finished the financial plan for the business. You’re very much prepared, however, what comes next is a tricky part – marketing.

 

If you’re reading this article, there’s a good chance that you’re pondering what marketing strategy would be wise to use in your business. Being a newly established business instills quite the caution in budgeting and investment. I mean, who would want to spend a fortune for marketing without having an assurance of what is to come from it? You wouldn’t want to waste resources, would you?

 

Social Media Marketing

 

The popularity of internet usage has given way to the birth of social media websites like Facebook, Instagram, Twitter and YouTube. Around the world, there are now 4.24 billion to 4.39 billion internet users today in which 3.19 billion users are social media users. According to statista.com, In the Philippines alone there are 44 million Facebook users. Increased usage of social media has led the way in a change in how we live today. A lot of people today use social media to communicate, read the news, and share information. With these changes, it also gave way for businesses to grow using social media.

 

How do Social Media Marketing works? Business owners utilize Social Media their products and services on social media platforms like Facebook, Instagram, or Twitter. Showcasing one’s brand on Social Media can reach a lot of people which can result in better sales and increased brand popularity which will lead to sales.  With increased product exposure, it will also attract a lot of customers and by using social media, business owners are able to interact with their customers by answering their inquiries about the product or service they are offering and by doing this, this establishes a good customer rapport between the consumers and owners. Using social media also allows businesses to boost customer traffic by attracting a high volume of customers as a result of product exposure. By being on social media, businesses also can get customer feedback and reviews and by doing this, it allows room for improvement of products and services. Another importance of social media marketing is that it is time-efficient, business owners have the time flexibility to focus on improving their product instead of exerting such effort in traditional marketing of their products and services.

Social Media Marketing has really changed the way on how businesses can market their products. Almost all business types can benefit from the advantages presented by social media marketing. It is a new way of efficient and free advertising. Social Media Marketing also provides two-way traffic for owners and customer interaction. It also gives u numbers on how many people have been reached, has viewed or reviewed your product. These numbers are the basis that business owners can count on. These numbers are crucial to the success of a business as a result of social media marketing. Low customer interactions on social media are the result of poor social media marketing strategy whereas the opposite means successful strategies are being implemented.

What is Website/Digital Marketing?

 

           

What is Website/Digital Marketing? 

Website/Digital Marketing is a form of advertising that is being conducted online. Business owners today invest in developing websites and internet advertising as businesses find new ways of advertising and marketing their products especially in this fast-paced society we live in today. It is a challenge for business owners today to market their products to a wider audience without exhausting traditional resources and website marketing is the way to do it.