Increasing Sales through Online Marketing

 

"Add to cart" - Isn't it a bit weird that we initially associate that phrase with online shopping rather than actual physical shopping?

It's simply because it's that famous. More and more consumers continue to switch over to online shopping; given the benefit of being able to chill in the comfort of their own homes.

Times have changed as new generations pick up on this new style of being a consumer. According to KPMG, this statement proves to be right as they have concluded statistically that "Generation X shops online more than baby boomers and Millenials". Diving into the bigger picture, Statista has found that a whopping 1.66 billion people shop online each year. This number may even continue to grow, leaving online marketeers an even better chance of gathering the target market they need.

Starting to get a bit interested to apply it in your business? That's great! It's not yet too late to join in the fun.

 

How do I expand my market?

Big sales equal big market. If you want your business to grow, the number of customers you tender must also be in line with the growth. This gives you more reason to keep enticing your target market, through online marketing.

This is where the importance of website marketing and social media takes place. When talking about online marketing, it's hard not to bump on these two as they are considerably known as the common tools in this strategy.

Surely, you are also familiar with website marketing and social media marketing, no? Remember when one of your friends posted in Facebook that he/she is currently selling a product he/she manufactured not long ago? Aside from which, do you also remember checking the website of a particular business company that you were quite interested in ordering a product for; whether it was recommended by a friend or you just happened to come across one of their ads online? Instances like these are just some examples of business marketers utilizing online marketing for the benefit of their growth.

Just like them, you can also practice this in improving your own business. Let’s take social media for example; Facebook, specifically. Take a pen and a paper and try to conceptualize what you would want to advertise in your business. Try to consider highlighting strong points that your product or service has; as those would work as key to confirming sale. If you already have a clear idea of what you would want to relay, then you can proceed to make the post. 

Once you’ve released the post, you can also consider making a Facebook page about your business for even greater promotion. If you’re dedicated enough, you can even make your own professional website. This will provide vital information for your target market which would comprise of your potential customers. It’s important to indicate details of your business, as well as you, the business manager, in order to keep your customers mindful and connected. 

Rapport with your customers is a very essential aspect in business as building a good relationship with them will mean great in the long run. Studies have shown that recruiting new customers costs five times much more as compared to retaining current customers; so do take note. It is then highly advisable to communicate with your customers through the contact details that you have provided prior, to sort out feedback and improve your business.

 

With those all said and done, voilà! You’re one step closer to the large business you aim to have.