Here you are, stepping
onto the world of Business – fairly taxing, but rewarding if successful.
You’ve designed the
perfect, aesthetic logo, came up with a very catchy company name and even
finished the financial plan for the business. You’re very much prepared,
however, what comes next is a tricky part – marketing.
If you’re reading this
article, there’s a good chance that you’re pondering what marketing strategy
would be wise to use in your business. Being a newly established business
instills quite the caution in budgeting and investment. I mean, who would want
to spend a fortune for marketing without having an assurance of what is to come
from it? You wouldn’t want to waste resources, would you?
And that, my friend, is
why I present to you: Website Marketing!
With the current,
inevitable advancement of the world, relying on traditional strategies can only
get you so far. With website marketing, however, you’ll surely be escaping the
mundane; gathering the market you need in an interesting way, leading your
business to prosper in no time. Here are five reasons why:
First Reason: It makes
your business seems reliable.
Surely we’ve been
customers ourselves at some point, and also searched the web for the website of
the business we’re interested in. There’s just a certain feeling of
reassurance whenever we purchase from a company that has its own,
professional website, compared to those businesses that don’t.
If you feel exactly the
same, you’re not alone. Studies have shown that actually, 92% of consumers look
at websites when choosing a business.
The phenomenon is
highly likely to be associated with our perception of the mediocrity of
business websites. We keep on believing that those businesses with websites
must be a big shot in the business realm, however that is not always the case.
Some website marketeers just own a small business like you do, but remarkably,
grabbing more attention because of their strategy.
Second Reason: It’s actually
easy to make a website.
Sure, sure. It’s not
possible to make an attention-grabbing, customer-seeking, perfect website in
just one click. Of course, you need to do a bit of researching and tinkering
here and there every now and then to come up with a good website.
“How is it easy then?”
You may ask. Well, the reference actually goes way back in the early times of
website making. People actually had to memorize coding gibberish just to create
a website. Although some people do still do this, you can save yourself from
the extra effort by using websites creating sites like Wix, which were
unavailable back in the day.
Third Reason: It’s
technically cheaper
“Owning a website costs
me so much!” Some may argue. Although I can’t deny that fact, you also can’t
deny that traditional marketing may even cost you much more. Looking at it
technically, which mode of marketing do consumers actually bite the majority of the
time? Would it be through newspapers, or through online links? With the evolution
of marketing strategies, having it online would definitely receive the upper
hand, therefore becoming a better investment.
Fourth Reason: It’s
easier to spread and promote.
Again, with the growing population of people that surf online, it is, without a doubt, a much more
efficient way of gathering a market for your business. It’s easier to send a
line of text that links your business website online, rather than to distribute
a physical flyer that would just probably be crumpled and thrown somewhere else.
Fifth Reason: You’re
probably going to need it anyway in the future.
“With the
advancement/evolution of the world” I wonder how many times I’ve repeated that,
but yeah. A time may come when everyone checks the information online; a time
wherein traditional marketing tools may prove to be useless. That said, why not
prepare in advance?
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