Social Media Marketing

 

The popularity of internet usage has given way to the birth of social media websites like Facebook, Instagram, Twitter and YouTube. Around the world, there are now 4.24 billion to 4.39 billion internet users today in which 3.19 billion users are social media users. According to statista.com, In the Philippines alone there are 44 million Facebook users. Increased usage of social media has led the way in a change in how we live today. A lot of people today use social media to communicate, read the news, and share information. With these changes, it also gave way for businesses to grow using social media.

 

How do Social Media Marketing works? Business owners utilize Social Media their products and services on social media platforms like Facebook, Instagram, or Twitter. Showcasing one’s brand on Social Media can reach a lot of people which can result in better sales and increased brand popularity which will lead to sales.  With increased product exposure, it will also attract a lot of customers and by using social media, business owners are able to interact with their customers by answering their inquiries about the product or service they are offering and by doing this, this establishes a good customer rapport between the consumers and owners. Using social media also allows businesses to boost customer traffic by attracting a high volume of customers as a result of product exposure. By being on social media, businesses also can get customer feedback and reviews and by doing this, it allows room for improvement of products and services. Another importance of social media marketing is that it is time-efficient, business owners have the time flexibility to focus on improving their product instead of exerting such effort in traditional marketing of their products and services.

Social Media Marketing has really changed the way on how businesses can market their products. Almost all business types can benefit from the advantages presented by social media marketing. It is a new way of efficient and free advertising. Social Media Marketing also provides two-way traffic for owners and customer interaction. It also gives u numbers on how many people have been reached, has viewed or reviewed your product. These numbers are the basis that business owners can count on. These numbers are crucial to the success of a business as a result of social media marketing. Low customer interactions on social media are the result of poor social media marketing strategy whereas the opposite means successful strategies are being implemented.